Fatmen

At Fatmen, we hate exercising our bodies but we love exercising our minds. That’s because, we are hopelessly addicted to the high of cracking a great idea. We are also addicted to good food and some substances, but that’s not the point here.

When we get a brief, which is not a common occurrence to be honest, we say a prayer of gratitude. And then immediately get down to cracking it. Here, the brief is a matter of life and death. Because we can’t afford to get smaller. So we do whatever it takes, till we have that great idea.

And when we believe we have it, we don’t budge. We stand our ground. Say ‘No’ if we have to. How can we do that? Well…we don’t have overheads.

Here, all of us are from big agencies and have great experience in handling big businesses. So here, you will get big agency thinking combined with small agency hunger, intensity and integrity. If that’s what you want, we would love to discuss more over coffee, tea, doughnuts, biryani and other such nice things.

WE DO

RESEARCH

Strategic Insighting

A qualitative assessment of consumer, category, competition, and company to discover insights that can unlock brand growth.

Brand Love Analysis

A qualitative assessment of the drivers of brand love across different stakeholders of the brand (consumers, channel partners, and employees). This becomes our basis for charting the future of the brand.

Culture Mining

A cultural deep dive into the audience of a brand (through a combination of ethnography, observational studies, content analysis, and pop-culture audit*), exploring avenues for making the brand more relevant.

STRATEGY

Brand Positioning / Re-positioning

Defining the positioning of a new brand or redefining the positioning of an existing brand in terms of its entire blueprint i.e audience, insight, benefit, reason-to-believe, values, and personality.

Building a Purpose-Led Brand

Crafting a Brand Purpose that goes beyond its products/services to make a larger socio-cultural impact.

Innovation Pipeline Development

Developing a 3-year innovation roadmap for the brand across products, services, experiences, and technologies that will help grow equity and share for the brand.

OUR RESEARCH SHOWS THAT USE OF SUCH BIG WORDS WHILE EXPLAINING RESEARCH AND STRATEGY IS ESSENTIAL FOR IMPACT.

CREATIVE

After analyzing and understanding your brand from every angle, we focus our attention on creating something memorable and distinct to your brand.

The Big Idea

Everyone’s favorite part of the process- cracking that big idea that brings out your brand’s truest identity, breaks the clutter, and stays in the minds of people for a long time.

Campaign development

Taking that BIG idea and channelling it for a multi-platform campaign that covers digital, TV, radio, and other offline mediums. The goal is to create an interesting, memorable and engaging life story for your brand.